Capability Profile 2026
You own it.
DiStay operates it.
Operations and distribution for hotels, serviced apartments and villas in Ho Chi Minh City and Da Nang — under full-service management or scope-specific engagements.
About us
Di + Stay
“Di” comes from the Vietnamese di chuyển, to travel, and “Stay” refers to accommodation: the two components of every trip.
DiStay provides short-term and long-term stay operations management for hotels, serviced apartments and villas in Ho Chi Minh City and Da Nang. Each engagement is scoped to the needs of the property, from managing all operations to handling only OTA distribution and revenue management. Services cover pricing and channel management, front office, housekeeping, review management and regular reporting.
Operating results
Results at selected properties
September 2026.
Tao Dan · Booking.com
Four-star hotel, 120 rooms. Ranked 2nd on Booking.com and 4th on Trip.com in Ho Chi Minh City, 10 months after DiStay took over operations. Review score 8.9.
Soleil · Trip.com
Trip.com ranking improved from beyond 3,000th to 6th across Da Nang within the first 3 months of operation. Average review score 9.2.
Financial performance: 25% average profit margin on revenue across the properties DiStay operates.
Core capabilities
Five workstreams, deployed at every property
OTA channel analysis
Tracking impressions, click-through rate, conversion rate and bookings lost to competitors to identify bottlenecks.
Photography and content
Imagery and descriptions sequenced along the guest decision journey, with a dedicated photo set for each room type.
Pricing management
Daily rate adjustments, disciplined promotion levels and rate packages built for each guest segment.
Review management
Responding to reviews in the guest’s language within 24 hours to sustain scores and credibility on each platform.
Measurement and reporting
Weekly KPI tracking, a 14-day evaluation cycle for every change and regular performance reports.
Chinese travelers
Distribution across the Chinese booking ecosystem
Chinese travelers book mainly through Trip.com, Ctrip, Qunar and Ly.com rather than the channels most used by other international guests. DiStay distributes on these channels and works directly with each platform.
- Standardized room type names and content in Chinese
- Promotional programs to improve visibility
- Direct coordination with platform market managers
Chinese visitor arrivals to Vietnam in 2025, the highest of any source market
Growth over 2024, twice the overall growth in international arrivals (+20%)
Of all international arrivals to Vietnam in 2025
OTA platform relationships
Preferred partner on Trip.com and Booking.com
Trip.com Preferred Partner Plus
A designation reserved for the top 10 hotels in the Ho Chi Minh City and Da Nang areas.
Booking.com Preferred Partner Plus
Booking.com’s preferred partner program, assessed on sales performance and service quality.
Direct market manager access
Early access to programs, prompt issue resolution and seasonal strategy adjustments.
Portfolio
Properties currently operated by DiStay
Tao Dan
rooms · Four-star hotel, District 1
Wyndham Soleil
units · Beachfront apartments, My Khe
Serviced apartments
3 buildings: District 1 and airport area
Metropole
units · Premium apartments, Thu Thiem
Premier Village
villas · Beachfront villas
Times Square
units · Beachfront apartments, My Khe
Operating models
Three partnership models
Fixed lease
The owner receives a fixed monthly rent. DiStay bears all operating costs and risks.
Best suited to: owners who prioritize stable income and prefer not to be involved in operations.
Distribution management
DiStay manages OTA channels, pricing and listing content. The owner retains the on-site operations team.
Best suited to: properties with an existing operations team seeking to grow online revenue.
Management fee + profit share
DiStay manages all operations and earns a management fee plus a percentage of profit.
Best suited to: properties that need a dedicated operations and sales team.
Fees and terms are proposed individually for each property following an assessment.
Partnership process
From assessment to operation in four steps
Property assessment
Evaluation of the property’s location, current condition, market and revenue potential.
Model proposal
A revenue forecast and a partnership model aligned with the owner’s objectives.
Setup and launch
Room standardization, photography, listing creation and channel connection.
Operations and reporting
Daily operations, KPI tracking and regular reporting to the owner.
You own it.
DiStay operates it.
Contact DiStay for a property assessment, a proposed partnership model and a revenue forecast.
Request a property assessmentHo Chi Minh City · Da Nang